About Us

Run by Jesse Pyne & Sarah Ricciardelli, Purpose Fuel is a web development and graphic design agency based in Ottawa, Ontario. Founded in 2020 by Jesse, Purpose Fuel was born out of a lack of services and support available to small business owners’ who grapple with socio-economic disadvantages.

Our aim is to help realize the vision of purpose-based businesses; backed by people who have a true passion for living their mission. We deeply value the power of collaboration and strive to offer inclusive, accessible services which allow you to be as involved as you’d like to be in the process.   

Working Together

Our Approach

Purpose Fuel takes a collaborative, anti-oppressive, and anti-ableist approach, ensuring that you lead the way to realizing your vision. Our commitment to equality means that we view every individual as empowered, not as someone in need.

Web Design Services

We offer websites serving a wide variety of purposes including Online Courses, E-Commerce, Event, Gallery and Portfolio, Historical and more.

Peripheral Services

We offer other services to support your digital business journey. These include: graphic design, print design, digital consulting, training and more.

Our Creative Minds

Meet the Team

Jesse Pyne

Development & Design

Jesse has spent the last 20 years working in web development and graphic design and his passion for the work has done anything but diminish.

In his free time he loves to sing in a choir, draw line art, play board games, learn about local history, and use his professional design and multimedia skills to bring unexpected but joyful shenanigans to friends and family.

He currently volunteers with the Ottawa Gay Men’s Chorus, as well as, local trans and gender diverse health initiatives.

Sarah Ricciardelli

Project Management & Design

Sarah is passionate about their design and social media work. They have a background in social work which shines through when championing clients to realize their vision.

In their free time they love to craft, care for their plants, spread smiles & laughter, and spend quality time with their partner and the kitties.

They have many causes close to their heart and harness their social media talents to spread messages of awareness, solidarity, and to engage the community.


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