Hi! I’m Jesse Pyne and I founded Purpose Fuel, a digital design agency that empowers older creators. Our specialty is website design and establishing an online presence for creative projects and businesses. We believe in a collaborative approach and work with you every step of the way!

Purpose Fuel offers digital & web design services

Purpose Fuel offers a wide variety of services and custom packages. We are here for you, whether you need to get setup on social media, design a website, create an online store, or prepare design and marketing materials. Not sure where to go from there? We offer project consulting, training in technology and always remain present in the collaborative effort!

Learn more about our services!

What does ‘older’ mean? 

When we hear ‘older’ we tend to think 55 or 65 plus but whether you are 42 or 87 you may feel that technology is holding you back from creating and sharing your masterpiece in today’s world.

It’s a common issue and there is no minimum or maximum age so if you feel it applies to you, it does!

That’s not to say that older people aren’t tech savvy!

A poll conducted in 2020 by Environics Research found that:

88% of people over the age of 65 use the internet daily.

72% of Canadians over the age of 65 feel confident using current technology.

50% of respondents felt that technology has had a positive impact on their lives during the pandemic while 45% are neutral.

So you’ve got the technology, you’ve got the skills and we can get you the rest of the way. You are bombarded with so many tech ‘solutions’ and a sea of products to choose from. There is no simple roadmap to guide you from start to finish and that’s where we come in! 

Ageism in our pandemic-shifted cultural landscape

Ageism, as it impacts older generations, is commonly thought of in terms of the workplace but it is embedded in all aspects of our culture and the disparity is now more apparent than ever. 

The pandemic drove us all online to get our knowledge, entertainment and culture. One of the fundamental things missing in this new hyper-digital culture that has engrossed us all is the perspective of older people through those dynamic, passionate creative efforts that serve to connect us across experiences.

So let’s reshape our cultural landscape to let older creators take the forefront! We will all benefit from seeing the achievements and talent of older community leaders, family members, and friends. In short, let’s stop lamenting each new wrinkle and recognize the brilliance, tenacity, and creative opportunity that continues to grow within us every single day of our lives.

Purpose Fuel is here for you and we can’t wait to hear from you! Let’s rebrand aging in Canadian culture!